Cristiano Ronaldo has been unveiled as the first global ambassador for DAZN, a dedicated live sports streaming service from the creator of BBC iPlayer.

The Portuguese footballer will be responsible for promoting DAZN through a worldwide ad campaign, and commented 'The world is changing and thanks to an innovative approach, DAZN is breaking down barriers for sports fans. Now we can watch sport however and whenever we want, which is why, for me, being part of DAZN’s journey was an easy decision to make'.